In my 45 year career, I have discovered that every enterprise has at least one strategic asset – one existing strength – that can form the foundation for future growth. I call this an Inside Advantage because this strength usually lies unrecognized in an activity the business is currently performing, or a concept or idea that the business already owns and can exploit. Finding this hidden potential, nurturing and communicating it, and becoming well known for it will grow the business. This principle has been the foundation of my growth strategy.

My strategy worked well as I grew my father’s 12-person Dallas ad agency into a national force and later, as I grew the US operations of Publicis Worldwide, and as I applied it to my clients’ businesses.

I have used my growth strategy with a great many clients, some of the largest and best-known companies in the world, digging deeply into their businesses to locate the hidden strengths they could own and leverage.

I’ve written a book for the growth-starved business people who want to learn to do what I did – take their small businesses, divisions or brands and make them better, bigger, and stronger.

My ambition is to make my way of growing businesses accessible to the business community at large. I wanted the book to be honest, innovative, and results-generating for the owners, managers, and 24 million-plus business start-ups in this country.

My readers have no time or use for academic theory – they have an urgent need for a practical, easy-to-use solution that’s proven to work in the business trenches. My readers don’t need to learn about strategy theory – they just need to create a doable strategy for their growth-starved business. I simply want to show entrepreneurs that their potential to grow exists within their companies right now. I show them how to look for their Inside Advantage and grow their business, their division, or the brand that they manage by capitalizing on that advantage.

Starting and running a successful business is more challenging than ever. Globalization and the Internet change everything, repeatedly. Markets evolve and dissolve more rapidly than ever. Each year, almost 600,000 US companies close their doors, most as a result of not capitalizing on their hidden strengths – their Inside Advantage. Here’s the simple truth – businesses must grow or die.

Start growing your business today.

And pick up a copy of The Inside Advantage.