Not one month after Microsoft debuted "The Mojave Experiment," its unique (and apparently ill-fated?) ad campaign for its Vista operating system, comes news (via Gizmodo) of the Seattle tech giant's initiating a $300 million campaign for Windows more broadly...
Posted by Bizbox on August 21, 2008 10:08 AM
We weren't exactly kind to Microsoft and to its current latest operating system, Vista, when the software mega-giant unveiled its "Mojave Experiment" ad campaign a few weeks ago. So it is only fair that we tell you of Vista's...
Posted by Bizbox on August 19, 2008 3:51 PM
After a week of writing about The Mojave Experiment, Microsoft's bizarre, unorthodox, probably unsuccessful ad campaign, we're done. Except to link to this article about it that appeared on our sister site Slate yesterday. There: done. But what about...
Posted by Bizbox on August 6, 2008 2:29 PM
Microsoft has a new promotion for its much-maligned Vista operating system that could serve as an inspiration--or is it a cautionary tale?--for companies that are looking to tackle poor perceptions of their brands head-on. Vista's problems are famous...or rather, infamous....
Posted by Bizbox on July 30, 2008 12:12 PM
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