The conventional wisdom is that during down times, you discount; most recently, we noted that even so indelibly premium a brand as Vogue is in on this trend. And several months ago, we reported that Starbucks, too, had launched...
The New York Times has an interesting piece on Internet retailers who, in anticipation of the predicted dreary holiday season, are slashing their prices. And we mean slashing: for example, the piece cites a Sony DVR machine that was...
The new projection is that holiday sales will grow 2.2% this year. Growth! you think. In a contracting economy--this is good news! Think again. Retailers depend on the yearly holiday season the way workers depend on that paycheck every...
We've generally taken the view, which is the conventional wisdom, that, to quote the title of one of our posts, "In Hard Times, The Discounter Is King". In other words: during down business cycles, consumers have less to spend...
We've written before about how discounting can give you a comparative advantage over competitors that is only amplified during a sagging economy (like, er, the current one). Given that, we were hardly surprised to find that coupon use is...
We highly recommend Ivana Taylor's sophisticated-yet-commonsensical pricing advice over at Small Business Trends. Our three favorites: -Prestige Pricing: Higher prices connote higher quality. Luxury brands are the perfect example of this strategy. A latte at Starbucks has a higher...
The sentiment embodied in the headline should not come as too much of a surprise. Still, it's worth taking stock of this trend. The big retail winners last quarter, according to the Washington Post, were BJ's Wholesale Club, Fred's,...
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