After a week of writing about The Mojave Experiment, Microsoft's bizarre, unorthodox, probably unsuccessful ad campaign, we're done. Except to link to this article about it that appeared on our sister site Slate yesterday. There: done. But what about...
Posted by Bizbox on August 6, 2008 2:29 PM
You know an Internet meme has made it when it makes its way into print; and you know it is fully crystallized when the New York Times deems it worthy of its august pages. Please welcome Microsoft's Mojave Experiment,...
Posted by Bizbox on August 4, 2008 12:53 PM
Earlier this week, we noted "The Mojave Experiment," Microsoft's new, unorthodox ad campaign for its Vista operating system. We argued that while the campaign certainly breaks new ground in a refreshing way, in that it acknowledges the Vista-hating phenomenon...
Posted by Bizbox on August 1, 2008 5:20 PM
Microsoft has a new promotion for its much-maligned Vista operating system that could serve as an inspiration--or is it a cautionary tale?--for companies that are looking to tackle poor perceptions of their brands head-on. Vista's problems are famous...or rather, infamous....
Posted by Bizbox on July 30, 2008 12:12 PM
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