Entries from BizBox Blog on Slate tagged with 'Mojave'

Enough About Mojave; Is Vista Entrepreneur-Friendly?

After a week of writing about The Mojave Experiment, Microsoft's bizarre, unorthodox, probably unsuccessful ad campaign, we're done. Except to link to this article about it that appeared on our sister site Slate yesterday. There: done. But what about...

Yet More On Mojave

You know an Internet meme has made it when it makes its way into print; and you know it is fully crystallized when the New York Times deems it worthy of its august pages. Please welcome Microsoft's Mojave Experiment,...

More on Mojave

Earlier this week, we noted "The Mojave Experiment," Microsoft's new, unorthodox ad campaign for its Vista operating system. We argued that while the campaign certainly breaks new ground in a refreshing way, in that it acknowledges the Vista-hating phenomenon...

Microsoft's Unique New Ad Campaign

Microsoft has a new promotion for its much-maligned Vista operating system that could serve as an inspiration--or is it a cautionary tale?--for companies that are looking to tackle poor perceptions of their brands head-on. Vista's problems are famous...or rather, infamous....

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