Entries from BizBox Blog on Slate tagged with 'Microsoft'
Going Cloud
Google has received much attention for its new ad campaign for its suite of cloud-based software, Google Apps. It is urging customers to "Go Google"--to switch over to these applications to conduct their business. Switch over from what? Well,...
Microsoft Enters The Cloud
Big news on the cloud computing front: none other than the behemoth of the software industry, Microsoft, has announced that its new version of its hyper-dominant Office software suite will be linked to the Internet. By the end of this...
Microsoft Word, Google Docs...and Zoho Writer?
We at BizBox are, of course, devoted to looking out for and celebrating small businesses. Additionally, we have long held that one way small businesses can level the playing field, which in many ways tilts towards larger firms, is...
Advertise Like Apple
We've written before about the comparative merits of Microsoft's and Apple's specific ad campaigns (the above link, for example, concerns the ill-fated "Mojave Experiment"--remember that one?). Today, though, we're focusing not on the campaigns themselves but on how much...
Look Who's Cloud Computing!
As certified cloud computing nuts (hint: it's cheaper!), we can only say: welcome, Microsoft! We look forward to the roll-out of Azure....
The iPhone App Store: Backlash to the Backlash
We've pretty steadily followed the conventional wisdom regarding comparisons between Apple's extremely closed iPhone app store, especially when compared to Google's promised mostly open Android app store. This is an important topic, as the app stores are wonderful start-up...
In Praise of Microsoft's Zune
An article in Forbes takes the Apple triumphalist route to bash Microsoft and its Zune mp3 player. We think it misses the point of the Zune, which is, as we've written in an earlier post, precisely to be the...
Google Chrome: For All Your Browsing (And Other) Needs
If you haven't checked a computer over the past several days, then you may not have heard of Chrome, Google's new Web browser, which the search giant has built to compete with the big guns: The Mozilla Foundation's Firefox...
A Pro-Vista Post
We weren't exactly kind to Microsoft and to its current latest operating system, Vista, when the software mega-giant unveiled its "Mojave Experiment" ad campaign a few weeks ago. So it is only fair that we tell you of Vista's...
Microsoft's Zune, the ABiP: Anything But iPod
We wrote two days ago about the benefits of counter-branding, in which you conceptually go in the opposite direction of your industry in order to snatch up customers who are in the minority (so Universal successfully opened the musical...
Enough About Mojave; Is Vista Entrepreneur-Friendly?
After a week of writing about The Mojave Experiment, Microsoft's bizarre, unorthodox, probably unsuccessful ad campaign, we're done. Except to link to this article about it that appeared on our sister site Slate yesterday. There: done. But what about...
Yet More On Mojave
You know an Internet meme has made it when it makes its way into print; and you know it is fully crystallized when the New York Times deems it worthy of its august pages. Please welcome Microsoft's Mojave Experiment,...
More on Mojave
Earlier this week, we noted "The Mojave Experiment," Microsoft's new, unorthodox ad campaign for its Vista operating system. We argued that while the campaign certainly breaks new ground in a refreshing way, in that it acknowledges the Vista-hating phenomenon...
How Small Tech Start-Ups (And You!) Can Get Even Smaller
There was a fascinating article published yesterday on our partner site, Slate, about the new world of tech start-ups. Takeaway: innovations in open-source software, cloud computing, and other things that may be broadly grouped under the "Web 2.0" rubric...
Microsoft's Unique New Ad Campaign
Microsoft has a new promotion for its much-maligned Vista operating system that could serve as an inspiration--or is it a cautionary tale?--for companies that are looking to tackle poor perceptions of their brands head-on. Vista's problems are famous...or rather, infamous....
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