Baby Boomer nostalgia. A huge presence on the Internet and Facebook. An inexpensive, non-luxury, classic product. A new iPhone app. "Other offbeat aspects," such as in-store acoustic concerts, that are, naturally, vaguely indie. Yes, Gap's new ad campaign, "Born to...
Posted by Marc Tracy on August 13, 2009 4:53 PM
Things are dire. Consumer spending is shockingly low. The last thing people want to do is spend their increasingly scarce money. Meanwhile, securing said money for yourself involves selling things--in other words, persuading these people, holding ever more tightly to...
Posted by Marc Tracy on March 13, 2009 1:07 PM
Adrants reports that many small business owners are complaining that Visa is not holding up its end of a bargain it struck a few months ago with the first 20,000 small business owners to download its Facebook app. Those...
Posted by Bizbox on September 9, 2008 4:34 PM
It was almost two years ago at a cocktail party, when I was surprised to see none other than, Secretary of Commerce, Carlos Gutierrez, walk through the door. Though I am a person that generally rides the “left” side of...
Posted by Andrew on February 4, 2008 9:08 AM
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