Bizbox Twitter:

    No one said owning a small business was easy. But Slate's BizBox, a special promotion by OPEN from American Express, is here to make it a little less difficult. We are a clearinghouse for the latest news, the most incisive advice, and the most potent analysis for everything entrepreneurs want to know. We want to hear from you. And we want you to hear from each other in our comments.

    A little bit about our authors...

    Rohit Bhargava is a founder of and senior vice president at Ogilvy 360 Digital Influence and author of Personality Not Included, which was published by McGraw-Hill in 2008. He is also a much-sought-after speaker in the public relations and marketing industries. He blogs at Influential Marketing Blog.

    David Feldman is the founding partner of Feldman Weinstein & Smith and author of Reverse Mergers. He blogs at Reverse Merger & SPAC Blog.

    Nada Jones and Michelle Briody are the authors of Sixteen Weeks to Your Dream Business. Their blog is here.

    Jerry Kalish is the founder and President of National Benefit Services Inc., a Chicago-based employee benefit consulting and administrative firm. He blogs at Retirement Plan Blog.

    Jill Lublin is the author of two national best selling books, Guerrilla Publicity (which is considered the PR bible and is used in university marketing courses), and Networking Magic. She is a renowned strategist and international speaker. As the CEO of the strategic consulting firm, Promising Promotion, Jill has created successful techniques that implement bottom line results. Jill is founder of GoodNews Media, Inc., a company specializing in positive news. She is currently the host of the nationally syndicated radio show, Do the Dream, where she interviews celebrities who have achieved their dreams. Get Noticed...Get Referrals, Jill's third book, was recently published by McGraw-Hill.

    Peter Montoya and Tim Vandehey are the authors of The Brand Called You. Read Peter's BizBooks discussion here.

    Matt R. is a computer geek and aspiring entrepreneur. He blogs at Your Friendly Neighborhood Computer Guy.

    Michael Taylor is the founder of Cedarcrest Capital LLC, a financial services company which provides solutions to complex debt situations. He is also a longtime BizBox contributor.

    Marc Tracy, a writer based in New York, is the editorial producer of BizBox. He can be reached at marc.a.tracy@gmail.com.

    Greg Verdino is the chief strategy officer at crayon, a marketing advisory firm. His blog is here.

    The Brand Called You

    by Peter Montoya

    Why does a consumer choose to buy Rachel Ray's cookware over another brand? Or book a vacation at the Wynn Las Vegas over the countless other hotels on the Las Vegas strip? It's because both Rachel Ray and Steve Wynn have successfully mastered the art of creating a personal brand. Join us on December 5th at 3 pm EST for an online conversation with speaker, trainer, and media expert Peter Montoya.

    » Click here to submit a question!

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