Alaina Love, SPHR is the President and co-founder of Purpose Linked Consulting and lead author of The Purpose Linked Organization, a new book that explains how to link the skills, values, and passions of employees to their performance—and how doing so will bring results. Alaina joined us today for a conversation about her book.
BizBox: What exactly do you mean by "purpose" and "passion"? What's the difference between the two?
Alaina: This is an important question about concepts that are not always well understood. While many individuals talk about “finding a purpose” or “living their purpose”, the reality is that most of us struggle when asked to define our purpose. What our company has done through our research is provide a framework for thinking about employee purpose and passion, and it’s a framework that is actionable.
We view purpose as the deep internal driver that propels us through life and gives meaning to our work. Passion, on the other hand, is its counterpart. Passion is the outward manifestation of purpose, which makes it easier to understand and identify, because it can be observed. We like to think of purpose and passion as the twin strands of the DNA of an individual’s personality. With the tools that we describe in The Purpose Linked Organization, such as The Passion Profiler ™, leaders can now identify and measure employee passion.
Can you describe the basic process by which executives can harness their employees' passions to benefit the whole company?
Begin by looking at the employee holistically--as more than just a set of skills that have been hired to do a job in the organization. Then engage in a different kind of dialogue with employees, one that includes a comprehensive discussion about who that individual is at their core. This sets the stage to discover more about the employee’s passions. The conversations between leaders and employees need to extend beyond the mundane polite exchanges so common in our work and personal relationships, so that leaders are exploring the most essential aspects of each person. Without this knowledge, leaders will never be able to make the best use of each individual and the organization will achieve less than it could.
Executives should also be very clear about what the company stands for so that employees can connect with the larger mission of the organization. When they can see a place for themselves and their passions inside the organization, it builds excitement and momentum that can be applied to delivering great results. So, executives play an important role as the “chief storytellers” of the organization. They hold the vision for employees and reinforce that vision by sharing success stories from other parts of the company, from customers and from shareholders, and gathering stories developing in the market. Keeping their fingers on the pulse of the business at all levels is key to obtaining the information (the stories) that can be used to unleash employee passion and motivate the workforce. That won’t happen by staying in your office and waiting for the stories to come to you.
Could you give an example of a specific technique an executive can utilize?
There is a 3-step technique that leaders can apply to make better connections between employee passions and work roles. First, I suggest examining the critical jobs in the organization and defining those jobs from the perspective of:
1. How they relate to the organization’s purpose and strategic direction
2. The skills required to do the job
3. The cultural, political and economic environment in which the incumbent in that job will have to operate
4. The required passions for thriving in that job
Second, leaders should examine both the skills and passions of employees. The understanding of employees’ skills is something of which most leaders have a good understanding, based on past performance and employee education and background. Employees’ passions, however, are something largely unexplored in most organizations, yet a significant source of competitive advantage. Leaders should engage in the more expansive kind of conversation I just described, by asking different questions of the employee, such as:
* What are you most passionate about and why?
* How are you applying those passions in this job or with our organization?
* What have you learned since joining the organization that we’re not making the most of in the way in which we ask you to work?
* How do your values align with the organization’s values?
You’ll be amazed at what you learn about the employee and the organization when you have this depth of discussion.
Finally, leaders should look for the employee’s “Performance Nexus”. This is the place where the employee’s unique skills, inherent passions and core values intersect. By aligning that “sweet spot” in employee performance with the role that you ask them to play, everyone wins. You’ve got the right people in the right seat on the bus.
How can an executive redirect an employee's energy without stifling that very energy?
We describe just such a situation in the book, in which a pharmaceutical research head had to consistently examine the progress being made on projects that scientists were most devoted to. He knew that they were passionate “Discoverers” (one of the ten archetypes described in the book), which meant that they could at times become consumed by the process of examining a scientific challenge to the extent that the thrill for them was playing the space of the question itself, without necessarily getting to results. Of course, the worst thing he could do would be to de-motivate talented scientists! Instead, when he had concerns about their focus, he shared the facts with the scientists about the likelihood of a business outcome from the current research path that they were on. Rather than leaving the conversation at that, this leader would introduce the scientists to another research approach that resonated with their passions and was likely to produce better results. In other words, he never shut one door, without first opening another. This allowed him to redirect employees’ energy without stifling their passion. It’s a lesson from which all leaders can learn.
What advantages and disadvantages do small business owners face in applying your techniques to their employees?
The only disadvantage is in not applying these techniques! Think about it for a moment. The reality is that many businesses are commoditized, meaning that the products or services one company offers can be easily obtained in the marketplace from another organization. What distinguishes a company from its competitors in this economic climate is the organization’s ability to engage and motivate their workforce to deliver the best and most innovative solutions while serving customers with enthusiasm. A skill- based talent management focus alone will not be enough. Business leaders will need skilled and passionate employees, who will offer a level of discretionary effort and creativity that is only born of a passion for the work.
What can the executive do in order to apply the same process to his or her own passion?
Well, I am a firm believer that you cannot lead well unless you first understand yourself. Certainly being willing to engage in the kind of deep introspection of one’s own leadership journey is an important aspect of honing essential leadership capabilities-- especially the ability to develop others. In the book, we describe a process called PREP (be Present and open; Reflect and partner; Examine and Persist) that can be thought of as framework for action that can help individuals develop some of the critical insights that give meaning to our lives and our work. The book also describes some essential responsibilities that leaders can reflect upon and questions they should be asking of themselves as they examine their own passions and how they are applied at work. Coupled with their own Passion Profiler ™ results, the PREP process and honest examination of these questions executives can gain deep understanding of their passions. We also challenge executives to rate themselves on something we call the “Inspiration Continuum” which allows leaders to evaluate their own charismatic style and how it may impact others-- and ultimately business results.
Could you briefly discuss the different "Passion Profile Archetypes"?
The Passion Profile Archetypes were developed based on our research with high-potential leaders across 14 different industry segments and our extensive experience with leaders over the past fifteen years. The archetypes are specific and measurable traits that represent the positive aspects of individual personality, which can be applied to obtaining great business results. In the book, we describe all ten Passion Archetypes, how to lead and manage each, along with the strengths and vulnerabilities associated with each archetype. The book also focuses on the power of these archetypes on a team, describes how a leader could effectively pair individuals with different archetypes to get the best results, and explores how the Passion Archetypes influence the way in which knowledge is created and utilized in an organization. This last point is an important one. A major lever that any organization has at its disposal for success is knowledge, and passion drives what we call the Knowledge Cycle of the organization. With the staff reductions and downsizings occurring during these economic times, it is critical to the health of any company that organizational knowledge and wisdom not be lost along with headcount cuts. Understanding the passion composition of your workforce can minimize this risk.
What is The Passion Profiler?
The Passion Profiler ™ is an innovative new online assessment tool that measures an individual’s purpose as it is expressed externally through observable behaviors manifesting as passions. The instrument identifies and measures ten specific archetypes (or patterns) of passion and establishes a hierarchy of passions that an individual demonstrates. It is grounded in socio-cognitive identity development and positive psychology, a field that focuses on what contributes to individual flourishing. Based on our research, the Passion Profiler ™ was developed in partnership with a talented team from a leading university. Book purchasers receive a code that will allow them free access to the tool so that they can discover their own Passion Archetype Cluster. This cluster represents the top three passions with which the individual is hardwired and provides insight into how those passions might be applied at work and in one’s personal life.
How did your previous work experience--you were actually a pharmaceutical researcher--inform your views on workplace motivation?
I was actually quite fortunate to be working in research at a time when the company I was part of was the leader in the industry and acknowledged by Fortune magazine as America’s Most Admired Corporation for many consecutive years. I worked in an exciting environment with the largest collection of brilliant minds I have ever seen assembled in one place. It was an engaged workforce that achieved great results.
Later in my career, I moved into human resources and saw first hand how essential employee engagement was to achieving business outcomes. The truly engaged and motivated teams in all areas of the organization exceeded expectations and more than delivered on their objectives. I also saw what was lost when talented individuals became disengaged from the organization or when we were not adequately leveraging their passions. After reaching just such a point in my own career, it became clear to me that organizations were losing vital talent because they were not aligning an individual’s skills, passions and values with the roles they asked them to play in the business.
What sorts of executives did you speak with for your research? Did you find that the benefits of your approach varied depending on which industry an executive is working in?
We interviewed executives across multiple industries, in government and in non-profit, in both large and small organizations. They were deemed as the organization’s top talent and ranged from director level all the way to CEO. What’s interesting is how universal the desire is to express one’s purpose and passion in all aspects of life and work. Regardless of industry or level, more than 90% of the leaders we spoke with felt that doing work that resonated with their passions and had meaning beyond just the financial compensation associated with the job was essential to their well being and sense of fulfillment.
Can you give an example of prominent companies that do a good job harnessing their employees' passion to productive company ends?
I think that Google does a great job of making the most of employee passions. It’s an organization that offers an incredibly open and innovative culture, so providing employees with the freedom to think and explore outside of normal boundaries has contributed to their success. I am also seeing some interesting things happening at Intel. They are offering opportunities to employees with a strong Altruist passion to contribute to their community in meaningful ways. Intel provides the community organizations in which their employees volunteer significant financial support and works to align the employees’ skills and passions with the requests for support from organizations in the community. It’s a smart approach that builds company and brand loyalty and keeps employees engaged.
What's your opinion of programs such as Google's, which gives employees a certain amount of paid time to pursue their own personal projects for the ultimate good of the company?
I think they are broad-minded, creative programs that will ultimately yield great results for Google. Let’s face it, Google’s success is no accident. Company leaders recognize that providing paid time to employees to explore new ideas and pursue personal projects fuels innovative thinking. Innovation, of course, is the key to Google’s future.