del.icio.us
Digg
Sphere
Stumble
Technorati
Twitter
The Brand Called You
By Bizbox
By now you're probably familiar to seeing a person--an actual individual--referred to as a "brand". You first heard such a thing a decade or two ago, perhaps regarding Michael Jordan, or a movie star. And the trend has only increased over the past several years as people who are explicitly businessmen and -women have figured out how to turn themselves into brands. Oprah Winfrey. Bill Gates. Martha Stewart. People who are brands are capable not just of selling their products on the products' terms; they can additionally sell them as having coming from them. Harnessed well, it's hard to imagine a more powerful marketing appeal.
Peter Montoya expertly chronicled such personal brands, and told you how you can emulate these successful models, in his book, The Brand Called You. BizBox is hosting Peter on our regular BizBooks discussion forum this Friday, December 5, at 3 P.M. EST. So if you have any questions about how you can turn yourself into a brand among your customer base, you no longer have an excuse for not getting them answered. Instead, go to our BizBooks page and ask Peter yourself. Then tune in Friday at 3--or check in any time afterward--to see what Peter has to say about your question and other readers'. We hope you enjoy!
Comments (0)December 1, 2008 12:14 PM
