BizBooks With Joseph A. Michelli
By Bizbox
You asked, and customer service expert Michelli answered. We hope you enjoy last Friday's BizBooks conversation.
Quick sample:
Washington, D.C.: Is it easier to provide high levels of customer service when that is what your customer is paying for? i.e. luxury, high-end brands like Nordstrom, the Ritz Carlton etc.
Joseph Michelli: I think it is far more the expectation to receive great service as the price point escalates. Who expects great service at a quick "service" restaurant? But that is where the competitive advantage can take place. If great service doesn't cost more to deliver (assuming you learn how to select for service professionalism and effectively train it) then you can offer luxury service in a mid-range business. That's why I wrote the book The New Gold Standard - to offer insghts on how to bring luxury and legendary service to life in any business.
September 7, 2008 11:21 PM
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