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    Licensing Your Brand, Licensing Other Brands

    By Bizbox

    0 Here's a cute, fun video from MSNBC on the licensing expo:

    It is fascinating how the handbag maker, while fully standing behind the quality of his product, nonetheless knows that he needs a more marketable brand--and that's all slapping an Elvis picture on a bag is--in order to sell.

    Also noteworthy how effective it seems this conference is for generating referrals and drumming up business.

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    August 4, 2008 6:07 PM

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    The Purpose Linked Organization

    by Alaina Love

    On Tuesday, July 14 earn how to harness your employees' passions so that they further your own.

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