We weren't exactly kind to Microsoft and to its current latest operating system, Vista, when the software mega-giant unveiled its "Mojave Experiment" ad campaign a few weeks ago. So it is only fair that we tell you of Vista's pitch aimed directly at you, the small business owner.
It's called the Vista Small Business Assurance, and it touts Vista's compatibility, efficiency, and security. As with the Mojave Experiment, Microsoft tackles people's poor perceptions of Vista head-on; unlike with the Mojave Experiment, it does so in a respectful, non-snarky way, saying, "We acknowledge that Windows Vista initially experienced some compatibility and performance issues. With the help of our industry partners, however, Windows Vista has come a long way in the past 18 months. Today, many customers have shared with us how using Windows Vista has helped their small business succeed."
Now's your chance to weigh in. Should we buy what Microsoft's selling?












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