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The Rut: Surviving small business plateaus and pushing past them

Lately I've been going through a quarter- life crisis of sorts. I started Design*Sponge in 2004 and for the past three years I've spent a good 10-12 hours a day in front of a computer working or blogging on the site (not to mention countless late nights and weekends spent endlessly brainstorming new ideas). During that time period my professional duties expanded to include a weekly newspaper column, a gig as a freelance style editor, writing for a slew of publications and eventually taking on a job as a consultant with a major shelter magazine. I was so thrilled to be doing work I loved that I rarely stopped to think about over extending myself and what pacing means to a business. I figured why not add more content to the site while I was at it? Why not add a guest blog, podcasts, interviews, neighborhood guides and heck, why not a shop? It all seemed like a good idea and it's certainly been a fulfilling way to spend the past few years- but what do you do when you wake up and realize that you're tired? New ideas aren't coming as quickly, or when they do they just don't feel right. What do you do in any business when you're doing well and your audience is happy, but you've lost that motivation to keep pushing things faster and further? Well my friends, welcome to my rut. I like to think it's only temporary so I set out to explore the topic here in hopes that I might be able to talk myself out of my own rut.

Some of you may have noticed (and JW probably noticed with glee) that I took a rather extended hiatus from posting here at Slate. Quite frankly, I couldn't think of anything to else to say. When it comes to business I'm a pretty fly by the seat of my pants type of girl and I like to keep things spur-of-the-moment. While that doesn't necessarily indicate a lack of experience or knowledge, it doesn't exactly lend itself to a lot of formal business plans to pass on. The way I've managed my business (the website, shop and consulting services) has gotten me where I am today, but as I look around, I feel like I've arrived at a plateau- and I'm not the only one here. Whether you're a writer, consultant, designer, teacher or shop-owner, you know what it feels like to hit that proverbial wall. You're tired, can't think of any new ideas and quite frankly, you start to think you might not care about finding new ideas. Thankfully this plateau looks familiar- I've been here before. At least a few times a year I think about closing up shop and going to do something completely different (culinary school, a graduate program, running away to work at a cheese shop in Montmartre) but I always manage to find a way to pull myself out and find a new project that excites me and makes things new again. How did I get out? I rely upon a series of time-tested methods for dragging myself out of business-boredom. (They may be basic but believe me, if you're on my plateau, you know that it helps to see even a single step leading you up and out)

1. Get Away: It goes without saying that a day (or 10) spent away from your office, computer or regular day job goes a long way. If you haven't given yourself some time to decompress and let your mind reboot, do so immediately. I usually find that my best ideas come to me when I'm not thinking about work, but instead about which sand dune looks coziest for a nap.

2. Talk to your Peers: Having a support group that understands your particular business is invaluable. If you run a gallery, talk to other gallery owners. Run a bakery? Make friends who do the same thing and tell them about your issues. Let your guard down and be honest- we've all been in the same place and sometimes admitting you're scared and totally drained is the best time to let your friends build you back up. They're bound to have some new ideas and if nothing else, getting all that worry off your shoulders sure feels better.

3. Hit The Streets: Well, maybe not the actual streets but your phone and email account. Every business has two personalities that are extremely helpful when it comes to rut-escaping: clients and customers. Talk to your favorite clients, customers and trusted business regulars- these are the people who understand your core mission and who can help you get back on track. They may not hand you the answer to your problem but they may say something that sparks a new idea or solution to a current problem. Knowing what your audience wants and needs is always a good way to gauge your next step.

4. Research, Research, Research: I don't think I can stress enough the power of a simple web search when it comes to busting out of the worst business rut. Open up your laptop and see what your peers, competitors and fellow business people are doing. For example, if you're a chef, pick up some food magazines, go out to eat, read food blogs, take a cooking class- see what's being done, who's doing it well and see if those methods and ideas have a place at your organization. But don't take that too literally- no one likes a copy cat. Use other people's good ideas as a jumping off point for yourself and see if you can spin a successful idea into one that is uniquely yours.

5. Learn New Tricks: That whole thing about old dogs not learning new tricks thing is total crap. Get out there and see what new tools, technologies and techniques exist in your field. If you're a blogger check out what podcasting, video casting and interactive surveys can do for your site. If you're a shop owner look into e-commerce options and hosting conferences that will connect you to your core audience. Learning a new skill or a new way to connect with your clients is one of the best ways to perk up your business.

6. Surround Yourself Inspiring People: This means different things to different people but it's one of the most important steps. Whether it's a getaway with the girls, attending a conference of talented business women or simply a visit to a museum that houses the artists who inspired your gallery, take the time to be around people that are doing what you want to do. Their enthusiasm and stories of perseverance will help you remember why you started your company in the first place.

7. Pace yourself: If steps 1-6 have you brimming with new ideas and ready to roll, remember that you don't necessarily have to roll them all out at once. Pacing is important to any business so only introduce new features and offers when you're ready to handle the response. Your customers will appreciate good services whenever they launch, but they won't appreciate poor results if your brand new idea wasn't exactly ready to be released.

8. Listen to Yourself: Abstract? Yes. A little earth-mothery? Totally. But this is the one step that any rut-laden business person must address. If you don't know what makes you happy and what your gut is telling you- it's probably not a good idea to make any big decisions. Take some time to really listen to what your heart is telling you. Maybe your run with this business is done? Maybe it's time to take on a new business partner? Or maybe your gut tells you its time to expand the business in ways you've always been scared to try. You are your own best business advisor because only you know what really inspires and motivates you.

And in the end that's all you can do- be true to yourself. Keep your head down and keep working. It's good to stay in touch with your community, but if you aren't challenging yourself and having a good time, the job that once felt like a dream will start to feel like any other 9-5.

*And if you're wondering, I actually do feel a bit more hopeful about getting out of my own rut now. I'm off to finalize the details of my next Biz Ladies Meetup. It's my own personal answer to #6 above.

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Grace Bonney, pro blogger at design*sponge, wrote about the lessons she learned from breaking through business and blogging plateaus in her recent column on Slate's BizBoxBlog. At least a few times a year I think about closing up shop and... [Read More]

Comments (73)

i've been feeling blogger burnout a lot lately.
i don't know if it's just end of the year blahs,
"stage fright" of knowing people are going to read what i post, feeling i've blogged it all
or my 1 year blogging anniversary or just me.
that's refreshing to see you write about this.

modmom

i know how you feel. at least twice a year i think about closing up shop. sometime it seems like one endless sea of products to write about and well, if that doesn't excite me i doubt it excites my readers. so i try to remember to try new things, add new content and test out ideas to keep things fresh. they don't always work but they at least keep things interesting.

;)

d*s

I'm glad you are writing about this topic and I feel better that other people feel like this too! Hopefully, I be inspired to get back to doing something soon. Thanks for the tips!

I can totally understand the blogger burnout too. Lately I've been working an average of 6 days a week between two different "real jobs" and then spending virtually every free moment either working on my blog or my other business. Luckily this past weekend I unexpectedly had two days off from work in a row and I was able to catch up on some "me time", so I feel a little more refreshed now. It is very difficult to strike a balance sometimes though.

One of the many you trying to bully:

Maybe the lack of integrity in which you handle your job is why you are in a rut. I am one of many aware of your false negative comments, harassment and basic bullying. Wouldn't it be fascinating for your readers to be aware of your underhanded tactics to climb the ladder? I have kept a record of every false comment you have posted, and I know of others doing the same. It is time for you to stop Grace because we will fight back. Not the tacky way you do, with you and friends (we know who,btw) helping you leave sad, insecure lying attacks on other blogs, like AT. But with the law, there is a thing called defamation of character and my lawyer can easily build a strong case against you. And, The NY Times (who already called you out once) or TMZ.com, so many options. If you do not stop your harassment, you will be called out. The ISP of one of your accomplices has already been found out and pages of evidence are filed on you. We won't stoop to your childish attacks, but we will reveal who you really are to the world. Did you ever think that all the people you are attacking would join together? Worst nightmare, huh? But the design community actually speaks to each other and your reputation in the design world is pretty sleazy, sorry to say. Your readers only see the fake side. People aren’t as stupid as you think they are, they will figure it out.
Hilarious you include the disclaimer and warning to people about to comment, obviously because those are your own tactics and you are afraid people will do the same to you. Wise up Grace, you don't want to ruin your own career by not playing fair and the people you are trying to bully are getting really sick of it. Don't think you have so much power you can get away with it anymore. We have all been tolerant way too long.
I know you won't post this and don't care. It's time you know that there will be retaliation if there are any further attacks, we can all spot you and your friend a mile away, don't think you are so slick. Quit your insecure and sleazy attacks and we all can move on. I PROMISE I will call The Times and show my evidence and my comrades as well. You can actually build a career without stepping over others. Maybe when you realize that you won’t be so damn insecure and feel the need to put down others to make yourself feel better.
You can only push people so far until they snap.

astonished:

WOW! That's enough to make somebody close up shop for sure!!!!

busybee:

what was that about? who does grace bully? and what did nyt call her out about?

Cara Noble:

Hi Grace,
Kudos for posting "one of the many you are trying to bully". This is the most jejune and inane posting I've seen in a long time. And talking about defamation of character, this is the kettle calling the pot black.
You are doing a great job, don't let nincompoops deter you.

Anonymous:

what kind of ridiculous rant was that? sounds like someone could benefit from tip #1 - "get away." guess you're not the only one who's spent too long staring at the computer screen, grace! the voices in your head aren't real, "One of many"! maybe you should take your pills.

Waender Haben Ohren:

It's actually kind of nutty that people seem to just wait around to make catty comments all around the internet these days. I'm really sorry that whoever this is didn't have the courage to sign their own name, or just write this to you personally, instead of leaving a publicly threatening and slanderous comment that has nothing to do with the post!!! Could this be called BLOGRAGE?

Anyway, I thought this was a good post and definitely something to think about... be careful what you wish for, because you just might get it! I never considered that in the midst of working so hard toward a goal, that that goal could burn you out!

Great post!

WHO

Ginny:

Wow, Grace, it takes a lot of courage to allow people to post such attacks. Keep up the good work and don't let the crazy stalkers get you down.

Susan Funk:

If you wanna yell at Grace, go write her an email and spare the rest of us your unstable ranting.

Susan

designjunkie:

Has anyone thought there might be some validity to the comment?

Xamuel:

I think that "one of many" was very crazy-sounding and didn't back up any of their claims with any facts. On the other hand, if someone is that upset about someone, there must be some reason. I'm gonna say that "one of many" has anger issues, but grace has professionalism issues. both of them need to deal with that in a constructive way.

orangedancy:

Great post, I guess we all feel like that! And the "rant", who knows? I remember the New York Times article, it caused a big stir. Maybe people are afraid to say anything, we shouldn't assume that anyone who comments is crazy just because they don't love d*s.

Amy:

She has professionalism issues because of what someone clearly unstable said? Throwing around threats and bizarre comments about calling The New York Times (???) does not make someone's claim valid. I think we're dealing with someone, like they said, that's on the verge of something. I'm guessing that something is a mental breakdown?

Amy

Xamuel:

I think grace has professionalism issues due to the content of her posts on this site, not because of what an angry personsaid.

I want to take a minute to clarify that BizBox is a Slate-run promotional blog where we invite bloggers like Grace and Andrew to share their stories. The comments policy posted above is Slate's policy, not Grace's.

Jennifer

kc:

i don't think this is the appropriate forum to hash out any personal issues against slate authors. grace bonney generously donates her time to share times with us, and i hardly think this is an appropriate use of slate's system.

if people have issues with grace, which i can't understand, because in my mind she's done nothing but bring support and positive attention to the indie-design movement, then they need to deal with it on a personal level, rather than an anonymous public forum.

grace- i'm a huge fan and appreciate your work every day!

Amy:

What's unprofessional about any of these posts Xamuel? Tips on running a shop beating a rut? When did that become unprofessional?

orangedancy:

But why do you assume they are clearly unstable? What do we know? We just read the blogs but don't know what else goes on. Maybe one of many has anger issues and maybe d*s does have professionalism issues. I agree with Xamuel, there must be a reason. We shouldn't be so close minded and just call someone crazy because we don't know what's going on.

now now boys and girls...

Looks like "One of the many" is doing all the bullying and threatening here him/herself... !! If there is validity to the comment, it won't be resolved by posting angry comments which make the anonymous poster look crazier than the accusations he/she is making...

I'm sure there's an easy explanation and a friendly easy solution. There always is!

now kiss and make up! valentine's day is coming.

make floral arrangements not war

fred

lara:

The professional issues are within the contents of the posts, how peole are dealt with and how other issues are dealt with. There are a lot of stories going around that don't appear on the blogs.

Anonymous:

Lara

Could you be more specific? What are the "issues being dealt with" within the posts here?

Lara:

Sorry, I can't say or should I say, I won't say, simply to protect myself. I don't want to become "One of many". All I know is that "One of many" is going off about being bullied and attacked and I don't want to be included on that list. And I have heard from other people the same kind of story.

mav:

i'm with fred completely. what a waste of time to write posts like "one of many..." did. what a damn big waste of time. as a small business owner & blogger i really appreciated this post.

thomas:

I agree with Fred, this is not the forum, but he (one of many) also said, I'm sure you won't post this, so maybe he just wanted the message to go to grace and didn't want to use a personal email.

Jan:

I think "I'm sure you won't post this" was meant as a dig, not as a way to avoid attacking the author in public. What any of this has to do with avoiding a business rut I don't get...

flowerchild:

I enjoyed reading about getting out of a rut, it was a good post, just got through one myself! But I can't help but wonder about what bullying has gone on. When someone has a design blog that big, it is very easy to throw your power around. I agree with Xamuel too. Someone doesn't write a letter like that without there being some truth to it. The design and blog world can be very dog eat dog., I think we all know that.

Lara:

The truth always eventually comes out.

Botanist:

floral arrangements...not war!!!

the best thing i've learned when these types of things happen is to mind my own business and keep my head down. this is clearly a cry for attention, we have no way of adjudicating anything, even if someone produced "pages of evidence" which could be electronically altered. so it's best to just ignore it and move on. it's unfortunate that these bar-room brawls break out, but they do. on blogs, in real life, every where. except maybe in the rut. or maybe this is because of a rut and someone is looking for excitement...

Laura:

I feel the same about getting into (and out of) a rut. It's nice to hear the honest experiences of someone going through it, and to have the "remedies" outlined. I've probably utilized most of the suggestions, without even realizing that those simple acts were just the thing needed to help move away from the plateau. Thanks for sharing your thoughts, I found a lot of affirmation and useful reflection in the post.

jamie:

I've heard the rumours too. Hate to say it, but if everyone is going to call "one of many..." crazy, I have to confess, as a local designer, I've heard some scary design sponge stories firsthand. People are afraid to talk cause suddenly rumours are spread and the designer is blacklisted.
I read this post because I am a small business owner and found it very informative but I'll be honest- what one of many is saying does affect me. If you don't bend over backwards for certain blogs or editors, you get talked about and blacklisted. Apparently "one" finally couldn't take it anymore. Anyone see Devil wears Prada?

Hi Grace,

Thanks for the tips. I think there might also be ruts which aren't necessarily related to what you're currently doing, but what you'd like to do. I know it sounds pathetic, but it's less traumatic when you realize that other people are going through the same 'numbness'. It's also inspiring (for personal ruts) to see other people's stories of how / what inspired them to realize their dreams. (like Joy's guestblog on your site this week featuring interviews with shop owners, which i find inspiring because i'd like to open a shop!)

So thanks for keeping your posts here well-rounded and trying to present all the different aspects of embarking on/carrying forward an activity which requires extreme personal dedication and motivation! Kristina

p.s. Glad to know you won't be closing down design*sponge any time soon!

jamie:

It's easy to put your head down and ignore it when it isn't happening to you. Maybe it isn't a rut or cry for attention, but the truth? You guys would be horrified if you knew what goes on behind the scenes. Most bloggers and editors are great, but there are always the ones that are power hungry willing to do anything to succeed.

kc:

the only ones i've ever heard of d*s "blacklisting" are the big-box companies that do nothing to support indie designers and steal ideas from the small frys.

i think d*s should be commended for her ability to bring small designers into the public spotlight.

i bet there are thousands of designers who've sold pieces due to a little publicity on design*sponge, and there is something great to be said for that!

Karen:

I'm "horrified" by what Grace has to put up with. This is ridiculous. I'm so sorry Grace. Those of us who know you know this is so, so ridiculous.

Karen

stuart:

i find it interesting that the original "one of the many" (who had the most to say on this subject) has mysteriously disappeared and yet "lara" and "jamie" (and others) continue to stoke the issues "one" raised. no one with a real name or identity has made any assertions that have been backed up by any facts.

Caroline:

I am an "indie" designer, like Jaimie (who is local to where again?) but have never heard such horror stories about Design*Sponge. In fact, I have heard nothing but gratitude and people who want her to write about them. Seems like people like to whine and sling mud but don't like to prove the nasty things they say...

jamie:

Sorry kc,
I personally know some indie designers that have been blacklisted. I agree, she has done great work bringing small designers into the spotlight, but that isn't the whole story.

kc:

if you'd care to share specific details, i'm sure that would carry more weight than anonymous accusations.

even if there are one or two horror stories (and what successful company hasn't had those), i have to think that the thousands of success stories of indie designers who have been "discovered" by the press and public through d*s way outshine those!!

everett:

by the way, just read the comment guidelines:

what part of this:
(Comments that include profanity, personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed.)

"personal attacks" doesn't apply to D*S? Why is this post even still up?

curious:

jaime - if you don't mind, please let us know who these designers were, and if you know what they did to get blacklisted that would be helpful as well. thank you.

jamie:

I cannot name specific companies becaues that will only further hurt them and prompt further attacks, that is the whole point. I am a furniture designer in Williamsburg in Brooklyn and have been for 7 years, I know the scene. Does anyone remember the blacklisting of the 50's? That's the kind of situation it is, if you say anything, you get attacked. I'm not going to say anymore before I am put on that list.

mav:

jamie {and others} ... how do you think bloggers "succeed"? do you think they are making tons of money and going to posh parties and living the high life? blogger-backlash is happening and sadly it's for the wrong reasons. i know lots of bloggers personally {i have done it for nearly two years} and we do it to spread love, inspiration and talk about design & art. if bloggers were/are power-hungry i would suggest to them to look elsewhere ... blogs are not going to make you rich or famous! come on now. d*s posts about design & art finds that she enjoys in the marketplace. what is so wrong with that?

honestly, this whole thread is nauseating.

don't like grace? don't read her stuff. have an issue with grace? call her and talk about it. in other words, BE GROWNUPS.

this is the forum for the kind of hostile, accusatory comments that are being left here.

do you feel better now?

D*S! What a GREAT post. Ironically, your site is one of my "inspiration" pages when I find myself in a rut. It's how I "virtually" get myself out there and view/talk to fellow artists.

I think a rut is just your brain's way of saying, "Hey. Allright. That's enough creative stuff for now...trend overload!" And, it's amazing what brings you back - it's always unexpected and a little bit wonderful, too.

Enjoy the rut. Relax. When you're ready, you won't be able to write your new ideas down fast enough!

-Dawn

Thanks for the post Grace. I have been feeling in a bit of a rut lately myself...well, rut mixed with having too many things going on in two many areas, its easy to lose focus. Nice to know its not just me! Keep up the lovely work.

karen:

G--
I really think you should remove that persons'oh so negative commentary. I was enjoying your article and then that whole natter fest really kinda ruined the experience for me. Since there is no understanding insanity, move it on out.
If it was constructive, I could understand. Poison is poison. Send it where it belongs, I say-strongly.

Fiona:

I have never seen anything negative by Grace on her blog, so I am really surprised by these comments. In fact, I am usually surprised by how overwhelmingly positive she manages to be all the time--but then, I'm a New Yorker! ;) I also frequent Apartment Therapy, and have only seen positive comments by Grace there (and AT has a link to Grace's blog and vice versa, so I can't think that there is a feud going on there). Bizarre.

In any event, I enjoy reading Grace's column and I'm not sure what's unprofessional about discussing burnout, as Xamuel seems to think. She helped me get in touch with some interesting women (my own #6) and I think she has only been generous, at least in my experience as a reader of her blog.

Karyn:

Maybe all this could be solved if Grace would just talk about a more legitimate business than her blog and her writing and being a "style editor". There's a lot of information in these columns about blogging and buying envelopes and chatting with people that must be helpful to hobby crafters who want to sell their wares, or for fellow bloggers, but I've yet to see anything come close to talking about how actual business people operate.

I run a small design consultancy in AZ for three years now, and if I took any of the advice from these posts I'd likely be out of business in a week. Maybe that's what Xamuel refers to with his/her "unprofessional" comment. Business people find advice like this laughable. I know because I was directed here from a web forum about business in a thread about how ridiculous this site is.

But then again, none of you in this comment list are asking a business person about business. Your asking a blogger. So don't be surprised when you don't get any insight about real business.

We welcome debate on the BizBox blog, but please direct personal complaints to Grace via e-mail.

Thanks,
Jennifer

Lacey:

Excellent comment Jennifer! You are so right, it is advice from a blogger. If blogging is such a wonderful hobby, how can we take her seriously as a business owner? I love blogs and getting inspiration from them but as a business owner myself, I know it is ridiculous to compare the business of blogging to any other legitimate business. BizBox, can you please ask a contributor that knows what they are talking about? Give us readers that respect. I enjoy occasionally reading d*s, there's lots of cute stuff on it, but so was her advice. Real business owners need real advice, not blogger advice, we aren't all bloggers or crafters.

chris-e-m:

OMG! That was so mean. Yuck, I didn´t know there were such yucky people in the design community! Stay strong Grace. I adore you and ds. Your posts brighten my day. Keep up the great work and stay strong. I´m off to take a bath now. I feel yucky from those terrible words.

Lauren:

Methinks some people are jealous. Yes, Lacey, advice like doing research and networking with peers are absolutely likely to drive a business into the ground.

I also think it's interesting that a young woman is getting all this flack. I somehow doubt an older man would be getting all these vitrolic comments, even if he did run a successful blog. Most small businesses do not change lives. One could argue that florists and drycleaners will never be rich and famous--does that mean they shouldn't bother running their own business?

Your tips are great and the decision to take a break is so important!

People need to get out and breathe once in a while to refresh the creative juices.

If only more people could adopt a work ethic that realized that quality not quantity is what counts, then I think we'd have much happier, less burned out people running around.

and think about it... even if you closed up shop and went to culinary school, you'd probably work yourself to death there and hit yet another plateau and we'd be reading a whole new entry on that.

Blog rants are good. It's a public conversation that needs to be had. Thanks for sharing your honest perspective.