One of the few issues I didn't anticipate when I started my website was having to deal with people who didn't trust me because I was a young woman. I could understand the young bit (It’s completely fair to ask about someone’s level of experience), but the woman part? Didn’t see that one coming. I don't intend to launch into a speech about men vs. women, but in the early stages of building my website I encountered a type of gender-based ignorance that I honestly thought went out of style years ago. After talking to other young women who own businesses I found that this was an issue for many of us so I thought it would be good to share some of my insight (however limited) into how best to deal with the situation. (For those of you who don’t own a business and aren’t a woman, you might still get a kick out of some of the stories)
Part One:
After my site was mentioned in a major newspaper I started hearing from larger companies looking to advertise on the site. I had previously only dealt with smaller companies so adjusting to a new way of business was a bit of a change for me. Along with ad requests came public relations agencies and agents looking to chat with me about possible projects. The excitement of it all was dampened by the fact that people seemed appalled that they were actually speaking with me directly. Despite the fact that press clips made it clear I was running the site, people seemed shocked that they couldn’t go past me and talk to an ad sales manager, a rep or an agent. Here’s a sampling of some of the fun things I’ve heard over the past two years:
“You’ve got to be kidding if you want me to believe that a 23 year old girl runs this site.”
“Are you sure you know how to run the finance end of this? Don’t you have an ad guy I could talk to? It’s ok if you don’t know numbers, you could just stick to design…I can suggest a great guy to help you with the hard part.”
“Come on, who really runs the site? It’s fun to have a cute girl on the cover but I’m sure you’ve got some ad guys I can talk to, right?”
“It can be really tough to represent yourself, you know. Trying to represent yourself as a young girl..I mean woman…I mean, people might not take you too seriously.”
I heard most of these comments (and many more) over the phone and what struck me was the way that they seemed to really think it was funny that I thought I could run things on my own. But instead of focusing on the muck I thought I’d try to share how I’ve dealt with these situations. Thankfully as the site as come into its own people seem to take me a bit more seriously but here are some tips I’ve gleaned from my own experience and others running their own businesses:
1. Never play into the negativity: it’s a no-brainer but if you don’t take the bait you can’t get reeled into an argument. Try to ignore comments like the ones above and stay on course. You can always vent to your friends later.
2. Be ready with the facts (and stick to them): Numbers speak for themselves so whether you’re dealing with advertising, product sales or agents have your business’ stats on hand. I’ve found the best way to deal with a pushy or rude client or business person is to direct them to your stats page (or a well-made one sheet) for more information.
3. Have a support group: the numbers of young women running their own businesses continues to grow and with the advent of the internet, blogs and online forums for business owners it’s easier than ever to find someone to talk to. I attend a bi-monthly business women’s meeting where I can check in with other young women running design-based businesses. Find someone who does what you do and you’ll always have someone to bounce ideas off of and check in with when something goes wrong.
4. Don’t be afraid to stay small: I know people who’ve created fake ad sales managers and fake press agents to look more impressive to clients. In the end they always get caught so don’t be afraid to admit that you’re running a small (or even one-person) business. The proof is in the pudding and if you’re successful people will come around.












Digg
del.icio.us
Sphere
StumbleUpon
Comments (25)
Encouraging and inspiring- thanks for sharing!
Posted by Laura Su | November 6, 2006 9:57 PM
Posted on November 6, 2006 21:57
Thanks for the tidbits! I'm glad I'm not alone. I've experienced a lot of gender and age discrimination and have found that taking a classy approach is always best in the end. Personal integrity comes first.
Posted by Megan Carty | November 6, 2006 10:21 PM
Posted on November 6, 2006 22:21
Thanks Laura Su
Over at Design*Sponge we might try to help women set up small local business women meet-ups. If you're interested in setting one up in your area just shoot me an email via D*S: designsponge.blogspot.com
Grace
Posted by Grace | November 6, 2006 10:53 PM
Posted on November 6, 2006 22:53
Thanks Grace. I look forward to reading more from you on this subject. As a woman just starting out in this design blog business I really appreciate the insight.
I hope to hear more from you on how to attract advertisers. Thanks!
Victoria
Posted by victoria | November 6, 2006 11:11 PM
Posted on November 6, 2006 23:11
I need to ask this- what exactly is the business that you are describing here? Selling ads on a Blogger site? I think we need more clarity on this.
Is Grace supposed to be telling us about what it's like to be a design journalist? How to turn being a blogger into a "business"? I read Design Sponge weekly, and I don't really understand how it qualifies as a business, exactly. Selling ad space on a free website is hardly a new concept.
I'd find this Slate entry a bit more educational if it were about an actualy business, or if I could understand how Grace is relating her experiences to "business". Maybe I'm being a bit obtuse here, but it seems to me that a site like Something Awful (www.somethingawful.com), or even Maddox (maddox.xmission.com) have more to say about how a website written for fun starts to become a true business.
There are plenty of design blogs out there, and plenty of them sell ads. I'm not seeing, yet, how this story unfolds into one about business. I suppose I shall keep reading and hope the answer comes.
Posted by Joshua | November 7, 2006 1:58 AM
Posted on November 7, 2006 01:58
grace,
first i must say that i absolutely love your design sponge site, and it is one of my regular reads! i am ever so slowly chipping away at starting my own business, and i never imagined that gender would play a part in how people would interact with me and my business in this day and age. thank you for your insight and encouragement to women business owners everywhere!
Posted by andrea | November 7, 2006 3:56 AM
Posted on November 7, 2006 03:56
I'm glad you have persisted! Hopefully these types of people are few and far between, and your work has proven them all wrong.
I too am a young woman running my own (meaning just me) design firm. I actually avoid giving out my age just because it does tend to cloud people's thinking. I also agree with being honest about being small. My clients are well aware of this fact, and understand that I am juggling multiple clients. So far so good (fingers crossed).
Finally, I moved to London early this year, and they just had a huge ruling on age descrimination. No company, client, etc can ask your age or even make a reference to it.
Thanks again for doing what you do!
Posted by Beth Nori | November 7, 2006 9:18 AM
Posted on November 7, 2006 09:18
hi grace!
i'm enjoying your posts here so much. i really struggle with the business side of my work (it just doesn't come naturally to me at all!)-- so this is VERY interesting and helpful.
Posted by Lena | November 7, 2006 1:22 PM
Posted on November 7, 2006 13:22
as a 20-something industrial designer, surrounded by TONS of guys - i can definitely relate to you. i've been surprised by comments that will be made without even a thought that they are totally inappropriate. things like "well just tell them what you look like, and they'll get it done faster!" even thought this comment was in jest, i was shocked!
anyway, thanks for sharing your experiences with us, it's extremely helpful to hear how your dealt with these situations. (also very inspirational, congrats on everything!)
love your blog too btw!
Posted by liz | November 7, 2006 2:53 PM
Posted on November 7, 2006 14:53
This article is indeed insightful and useful -- I am just beginning, so I haven't encountered these problems within the business world yet, but I certainly have encountered a lot of people who think I do nothing but sit around and watch television all day, just because I work from home.
Thank you for the advice.
Posted by Alison Whittington | November 7, 2006 3:03 PM
Posted on November 7, 2006 15:03
While I was in a different field from yours, I can totally relate to your situation. I started my work-life as a radio DJ- I can't tell you how many times I'd call up the program director after sending in tape/resume to be told, "thanks, we already have our female dj." Like, women are some oddity.
As a woman in a male dominated business- first radio, then rock criticism, I learned the best thing you can do is to be as smart (or smarter) than the people you're dealing with; ie just stick to the facts when working and/or pitching ideas to male editors. Have all your information memorized and at hand. This is of course relatively easy when you're pitching a profile or review- if you don't know anything about the topic, why would you pitch it? Yet, there were times when I'd get a stunned reaction from someone who couldn't believe that I, a female, knew anything about (a) heavy metal (b) guitarists (c) Punk (d) take your pick...The one thing I've never done and heartily recommend never to do, is to play up your femiminity- you need to show them that your brains are working- start using other stuff and you lose credibility. Yeah, you can flirt, but keep it at a very low level.
So you sit there time and again proving to them that you know your material/genre/etc., It's frustrating because you know that writers who own penises (penisi?) never have to do that to an editor or program director.
In the end the only thing you can do, is to be the absolute best that you can be- to NOT ignore sexist remarks, but to address them in a non confrotational manner. You could say, "would you ask this same question to a man?" Or something a bit more low-key. That said, I once lost a writing gig when the editor found out that he wasn't dealing with a male "rock writer." How do I feel about that? "Whoop-de-doo."
I've got enough nat'l, int'l and uber large metro bylines that this is just a stupid move on his part.
Keep the negativity on the down-low. Don't listen to people who say that you can't do it; you want this, you know how to do this, so why shouldn't you be doing this? No is not an allowable word.
Posted by PJ | November 7, 2006 4:24 PM
Posted on November 7, 2006 16:24
regardless of your age, your gender, your skin color, the clothes you wear, the way you decided to wear your hair on a certain day: you will inevitably come up against the things that grace is talking about... it's unfortunate that, if you're working in an industry where, yes, things are cute and things are 'feminine' (or maybe you're just cute & feminine), that you will, conversely, "shock" people when they find that you run all aspects of your business all by your lonesome. Not just the 'cute' parts, but the finances, the invoicing, the ordering, the shipping, the marketing, everything. It sure would be great if we lived in a world where no one had to struggle against adversity... or would it? I find that those skeptics fuel my desire to work harder and to be - not a 'woman small business owner' but a 'business owner'... period. I hope that everyone else out there, starting their own thing, can do the very same: if you don't put yourself up on the same level as other business, who else will? (and thanks to grace, for keeping the conversation going...)
Posted by emily | November 7, 2006 5:27 PM
Posted on November 7, 2006 17:27
I've been working for myself many years now and can totally relate. It's both hilarious and disheartening to get those good 'ole boy responses, but also motivational. The challenge keeps me going! Thanks for sharing.
Posted by Kung Foodie | November 7, 2006 5:48 PM
Posted on November 7, 2006 17:48
Thank you! I'm a "girl" who jumped from a large ad agency two years ago to start my own shop with two male colleagues and discovered that our owner gender-mix gave us a competitive edge. I'm always surprised by the # of men who want to work with men and women who want to work with women. Go Grace! Thanks for sharing.
Posted by Nancy Wise | November 7, 2006 5:52 PM
Posted on November 7, 2006 17:52
Thank you so, so much for all of your comments and stories (and emails outside of the comment section). It was been so inspiring and comforting to hear everyone's tales of frustration and triumph.
Grace
*ps: regarding advertising, i'm the most unlikely ad sales person. i've never actually sought out advertising. after print press people just seem to email asking if they can advertise. it's been a sort of afterthought, but i think that's the way it should be for a site focused on design, not advertising. i approve all ads and advertisers and try to keep things as small as possible.
Posted by Anonymous | November 7, 2006 8:31 PM
Posted on November 7, 2006 20:31
go grace!
you're such an inspiration!
i read your blog daily for years before starting my own blog + i was surprised + delighted that you actually responded to my email inquiries promptly + thoughtfully + kindly. people like me are amazed in a good way that you can do so much all by yourself, because we aren't able to!
i love your positvity!
Posted by mod*mom | November 8, 2006 3:37 AM
Posted on November 8, 2006 03:37
Do I smell a book in your future? I think so! Your site is a DAILY (as in multiple times a day) read! Thank you so much for bringing great design into my home; it's hard to come by in central Ohio. As a textile design student at Ohio State and future small business owner I applaud your efforts. Good luck in your endeavors and continue to inspire!
Posted by Andi | November 8, 2006 8:16 PM
Posted on November 8, 2006 20:16
Thanks so much guys! The real inspiration has been reading the emails and comments from all of you. Thank you for sharing your stories :)
ps: tune in to design*sponge tomorrow- we're going to try to connect biz ladies to form local meetups!
Grace
Posted by grace bonney | November 9, 2006 12:15 AM
Posted on November 9, 2006 00:15
Thanks for the wonderful insights, Grace! My sister and I are considering putting up our own business and while we've carefully studied and looked at every aspect of it, we haven't thought of the possibility of encountering gender discrimination!
Posted by Lynn | November 9, 2006 2:11 PM
Posted on November 9, 2006 14:11
Grace! You've done it again... I've heard and am hearing a lot of the same.
But, imagine being a woman in business with a typically male first name! Cmon, Evan Rachel Wood get more famous already.
Posted by Evan Schoninger | November 9, 2006 6:58 PM
Posted on November 9, 2006 18:58
Cool post. From the comments, it's clear that you're not alone in your feelings about gender discrimination. In 2006, it's a sad commentary. Keep doing what you're doing -- it's clear you're doing something right!
www.SimplifyThis.com
Posted by Sanjay Kumar | November 11, 2006 1:58 AM
Posted on November 11, 2006 01:58
It's so amazing how many different people don't believe in your abilities due to your gender. I've taken Human Anatomy classes and no where in there does it state that the female brain is any different from the male brain.
I started a women's home improvement company to show women that this exact fact isn't true but still today when I walk into certain stores I get "little lady'd" up and down. I especially love it when they tell me I can't do a project that I've already done 15 times. That I need to hire someone.
Posted by Heidi Baker | November 15, 2006 9:13 PM
Posted on November 15, 2006 21:13
Hi Grace
Totally true, people don't want to admit that a woman can run her own business just the same as a man or even better.
I also find that most contacts prefer to speak to me direct and find it refreshing that they can do this.
It all adds to that personal touch that clients in our industry look for.
Keep it up girl.
Ann
Cakes By Ann
http://www.cakesbyann.co.uk
Posted by Ann Fletcher | December 2, 2006 8:39 AM
Posted on December 2, 2006 08:39
More power to you---being 23 year old young lady running the website shows you are a go getter! and that is a good thing!
Hello:
My name is Deborah Atwood and I have started a new business www.sugarenterprises.com and if you will email me at mswebdeb@yahoo.com I will send you a $10 gift card free to go shopping with.
There are thousands of items from bath, to outdoor, to men’s tools, to Angels, to about anything that you might ever want.
I wish you love, peace, and happiness in the New Year!
Thanks
Posted by Deborah Atwood | December 29, 2006 7:33 PM
Posted on December 29, 2006 19:33
I love this article! My daughter, Anna Nicole, is a designer and she's in her 20's. We're working together. When we first started going out to handle business, I noticed the way some people treated her... almost like she's a kid. But, after I gave her a few pointers, that behavior stopped. People respect her now. I told her to speak with authority and to always keep eye contact while talking to someone. She used to be very nervous about handling business, and I think contractors could tell she wasn't comfortable. But she doesn't have that problem as much anymore. One thing that does crop up from time to time is the fact that she's African-American. If we're at a trade show or someplace like that, and we have an assistant with us who isn't African-American, people assume the assistant is head of the company. They look totally surprised when my daughter tells them she's the designer.
Anyway... thanks so much for sharing your experiences. This would make a fantastic topic for Oprah. I sure wish someone would pitch it to her producers... 'cause I'm sure a lot of young women business owners are facing similar challenges.
- Dorez
Jahqoi.com
Posted by Dorez | February 27, 2007 9:11 PM
Posted on February 27, 2007 21:11