Small Business Blog

Main

Southwest Windpower – Our story

I just completed meetings with two Arizona state congressmen to discuss federal legislation that would encourage the use of residential wind energy systems in homes across the US. I’m now on my way to St. Louis where I’ll meet US Energy Secretary Bodman, several undersecretaries and perhaps, though briefly, President Bush. My goal is to build support for small-scale wind energy legislation.

My goodness. We’ve come a long way from our beginning in late 1986. My business partner, David Calley, and I started Southwest Windpower in a garage some 40 miles outside of Flagstaff, Arizona (seems like many good ideas start this way). This place was so remote. It had no electricity, no phone. We made our first wind generators to charge batteries, to run our equipment, so we cold build more wind generators.

Today, Southwest Windpower is the world’s leading producer of small (400-3000 watt) wind generators. During our 20 years in business, we have produced over 100,000 small-scale wind machines, today found in over 120 countries. Our wind generators are primarily used in remote (off the power grid) areas of the world to make electricity for water pumping, homes, telecommunication transmitters, off-shore plat forms or even sailboats. Our dream began with a simple idea, “change the world through the use of low-cost small wind systems.” After realizing the world is really quite big, we’re still out to change it, just one step at a time. When we started, David and I had no money to speak of. We didn’t even have higher-level education. Success came through none other than hard work. We also endured low pay for the first 10 years of our company’s existence.

Fast forward to today. This month we will introduce our newest product, called Skystream. This is the world’s first fully-integrated small wind generator designed for the grid-connected home (www.skystreamenergy.com). This product embodies our dream, “to change the world,” that started 20 years ago.

If I used this blog to share every experience I’ve had since founding Southwest Windpower, it would easily become a novel. Looking back over the company’s history, I see some key things that have been critical to success:

o Eternal Optimism – No matter how difficult have become, we’ve always looked ahead and believed in success.
o Lasting Hunger – Some say “penny wise, pound foolish.” In reality, every investment, from a desk to a computer, must be considered carefully. We’ve been known to visit buy desks at auctions for $10!
o Global Aspirations – Our first sale ever was in Michigan, our second sale ever was in England. We have distributors in 88 countries and half our business is in exports. We’ve never been afraid to think globally.
o Strong Financials – This might cost a bit more in the beginning, but when you need that loan or are ready to talk to venture capitalists, you want your papers in order. Take the time to do so from the beginning, no matter how painful. Stay organized.

Today we have 85 employees, a sales office in Australia and a new warehouse in Germany. Although twenty years has taught me a lot about making small business work, I still can’t say “I’ve seen it all.” Each day brings new challenges.

My next blog will likely be about money. Money is the grease that makes everything happen.

Thanks for your time. I welcome comments from you, the reader.

TrackBack

TrackBack URL for this entry:
http://bizbox.slate.com/cgi-bin/mt/mt-t.cgi/8

Listed below are links to weblogs that reference Southwest Windpower – Our story:

» Alternative Energy from Alternative Energy
It is so imperitive that we pay attention to the issue of energy and energy resources. I am glad to read your information and look forward to seeing more in the future on alternative energy. [Read More]

Comments (5)

Hi;
I love the idea of wind power (and solar power too)and am very happy to see it starting to really take off. However, while harnessing the wind is a great alternative to combustion, I know that many people object to the look of wind turbines and wind farms. Are you developing any new technologies to make the wind engines easier on the eye?

Lindsay Kirkpatrick:

Hi Andrew;
My name is Lindsay Kirkpatrick and I'm a MBA student at Suffolk University here in Boston. In January, my company is sending me to Europe for six months and while I'm there I'll be writing a report for course credit on the role of wind power in both Europe and North America (I'm from Eastern Canada, where wind power is a growing in prominence).
I'd be very curious to learn what you think about the role of small to mid-size wind farms in the energy market mix and in particular what functional role you think wind energy will have in the West as we try to imagine our economies going forward.

Thanks,

Lindsay Kirkpatrick
State Street Bank

Lindsay,

I should stay on top of these posts. There is a gowing market of what I define as Residential Power Appliances. This is technology centered around reducing the monthly consumption fo a home or small business. As electicity prices increase demand will grow. Residential scale (10KW or less) small wind systems are largely designed for the rural market. In the States the potential market is around 13 million homes. Lindsay - Contact me directly and I would be happy to talk to you more.

Andy

Lindsay Kirkpatrick:

Hi Andrew;
Thanks for your reply - funny, too, that you mentioned Tom Friedman's book as I've been using it as research for my paper. Would love to delve into these issues with you further. You can contact me directly at famkirkpatrick@earthlink.net (I don't have a contact e-mail address for you - didn't see one on this site)
One other point of interest - Slate had an interesting article this morning about the new Tesla Roadster (an electric car) that's been receiving some good press. The test-driver, Paul Boutin, made some very interesting points about the merits of renewable technologies - in particular, that there are certain compelling design advantages to going 'green'; actual performance being one. I'm wondering how long you think it will be before the arguments for going 'green' will include pragmatism and performance as well as idealism.

Thanks for your reply,

Lindsay Kirkpatrick

Lindsay Kirkpatrick:

Hi Andrew;
One other thing - something that I've been thinking about since I started doing research for this paper. There have been numerous reports published documenting the damage that wind turbines pose to wildlife, specifically birds (one may have focused on a wind farm in Altamont, California?).
My question is, what types of technologies/devices are being developed to keep birds away from the blades of the turbines? I've often wondered if sonic devices attached to the blades themselves would be useful, or a perimeter 'fence' that, once tripped, would fire an alarm that would scare the birds/ alter their flight path (I realize that this is difficult to envision in a residential scanario, but the germ of the idea seems workable to me).

Thanks,

Lindsay Kirkpatrick

Post a comment

(Comments that include profanity, personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed.)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

About October 2006

This page contains all entries posted to BizBox Blog on Slate in October 2006. They are listed from oldest to newest.

Many more can be found on the main index page or by looking through the archives.

Powered by Movable Type 3.33
Hosted by LivingDot
401(k) 401(k)s academics Advertising American Express Americas Competitiveness Forum Android Apple athletes Balance Banana Republic Banking Bankruptcy Banks Barack Obama Bear Stearns Ben's Chili Bowl Bill Cosby Bill Gates Biz Box Panel BizBooks BizEquity BJs Branding Brett Favre Business Growth Business Planning Business Week Buzz Capital Carl's Jr. Census China Chrome Clients Cloud Computing cNet Collection Columbia University community banks Competition convertible notes Costs coupons Credit Customer Service Day in the Life Debt Debt Repayment Digg discounting Dodgeball Dun and Bradstreet Dunder-Mifflin Elvis Email Employees Energy costs Entrepreneur.com Entrepreneurship Evan Bayh Facebook Fannie Mae Federal Reserve Financing Firefox Flex-time Flexibility Forbes Fred's Freddie Mac Gap gelato George W. Bush Gizmodo Global Gmail Google Google Analytics Google Sites Government Green Bay Packers Greg Verdino Grom Happy New Year hats Health Care Highland Capital Hiring homestead exemption Housing bill HR iFund Innovation Internet Internet Explorer Introduction iPhone iPod IRS iTunes Ivan Misner Jaiku Jerry Seinfeld Jill Lublin John McCain Johnny Money joseph michelli JotSpot Late Payments Legislation Loan Repayment M&M's M&M's Premium Mamma Mia Management Market Value Marketing Mars Mastercard Meetings Mentoring Mentorship Microsoft Mission Statement Mojave Mojave Experiment Money Mortgage Motivation Mozilla MySpace NASE National Women's Business Administration Networking NFL office OfficeMax Old Navy Olympics open source Organization Packetel Payment Persuasion Planning Podcaster Politics PR Pricing procurement Productivity Raising Capital Rate of Return Real Estate referrals retail retirement retirement plan blog retirement plans retiring Risk ritz carlton Roadmap to 2020 Roth IRA Sales advice Sandy K. Baruah SEAS self-promotion Selling Slate Small Biz Advice Small Business Administration Small Business Legislation solar panels Southwest Staples Start-up Start-ups Structure Success Super Bowl T-Mobile T-MobileDream Tax Reform Taxes TechCrunch Technology TechRepublic The Big Money the economy The Economy TIN Twitter United Parcel Service UPS vacationing venture capital Visa Vista Vista Small Business Assurance Wal-Mart Web 2.0 Windows women entrepreneurs Work/Life Balance Yahoo Zune